Monday, March 23, 2015

New Article: Strategic Management of Religious Websites: The Case of Israel’s Orthodox Communities

It's been a while since I last posted. Anyway, I have just published a manuscript in the Journal of Computer Mediated Communication. This is a based on a study I have worked on with Professor Heidi Campbell of Texas A&M University since 2008 and draws on interviews we conducted with Jewish Orthodox webmasters. I am glad it has reached fruition and I can share it with others. You can read the full paper here


This study investigates how webmasters of sites affiliated with bounded communities manage tensions created by the open social affordances of the internet. We examine how webmasters strategically manage their respective websites to accommodate their assumed target audiences. Through in-depth interviews with Orthodox webmasters in Israel, we uncover how they cultivate three unique strategies -- control, layering, and guiding -- to contain information flows. We thereby elucidate how web strategies reflect the relationships between community, religion and CMC.

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